SIDRAW

Case study

Nash’at

A visual identity inspired by Persian rug artistry for a fashion brand curating wearable handicrafts.

Nash’at case study cover
Client
Nash’at
Sector
Fashion
Country
Oman
Year
2025
Services
Branding

The client

Nash’at is a fashion brand curating wearable handicrafts sourced from across Iran. Each piece tells a story rooted in place, memory and cultural heritage, presented with modern, minimal aesthetics.

What we did

  • A visual identity inspired by Persian rug artistry, as the founder requested
  • A logo that blends traditional pattern motifs with clean, contemporary typography
  • A colour palette drawn from natural dyes: earthy, warm and timeless
  • Designs that work across clothing tags, packaging and social media

The result

A brand that honours tradition while staying relevant in today's fashion world.

Project images

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