Branding & identity

A strong identity makes a young company look established, and an established one feel current. We have designed identities for AI start-ups, fashion labels, consultancies and magazines, in Arabic and Latin scripts.

What is included

• Brand discovery workshop: values, audience and positioning
• Naming and verbal identity
• Logo, bilingual wordmark and icon variations
• Colour, typography and pattern systems
• A brand book with usage rules
• Stationery, social templates, presentations and packaging

How we work

• Discover: a workshop with your team and a look at your competitors
• Explore: two or three creative directions to choose from
• Refine and deliver: the final identity, files and brand book

Questions

Can you refresh our existing logo instead of replacing it?

Yes. Many projects start as a refresh that keeps the recognition you have already built.

Do you design Arabic logos?

Yes. Bilingual marks that work in Arabic and Latin are a large part of our work, as with Mounsa and Neurotex.

What files do we receive?

Vector and web formats for every logo version, colour codes, fonts and a PDF brand book.