SIDRAW

Case study

Ideh Ista

A visual identity system for a lifestyle magazine about design, fashion, art and wellness.

Ideh Ista case study cover
Client
Ideh Ista
Sector
News and media
Country
UAE
Year
2025
Services
Branding

The client

Ideh Ista is a print lifestyle magazine for readers who value thoughtful design and storytelling, bridging tradition with contemporary perspectives on fashion, art, wellness and everyday life.

What we did

  • A logo built from layers of meaning (home, spark and bloom) fused into one mark
  • A bold yet balanced colour palette
  • Patterns and motifs from the brand's forms, such as feathers, shields and flambeau, for flexible layouts

The result

An identity that is instantly recognisable on the cover and flexible enough for every page inside, in print and digital.

Project images

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