Nashat
Nash’at is a fashion brand curating wearable handicrafts sourced from across Iran. Each piece tells a story rooted in place, memory, and cultural heritage. The brand blends these timeless elements with modern, minimal aesthetics to create a maximalist fashion expression that is both grounded and contemporary.
What We Delivered
Nash’at came to us with a clear vision: to create a brand identity that honors tradition while staying relevant in today’s fashion world. At Sidraw Studio, we designed a visual identity that’s deeply inspired by Persian rug artistry, as requested by the brand’s founder. We created a logo that blends traditional pattern motifs with clean, contemporary typography. The color palette draws from natural dyes, earthy, timeless, and warm, evoking the materials and methods behind each handmade piece. Every design element was built to work beautifully across clothing tags, packaging, and marketing materials, maintaining visual integrity whether printed on a business card or sewn into a fabric label.
